Our South Australian winery and 100% of owned Jacob’s Creek vineyards are certified under Sustainable Winemaking Australia. We’re partnering with growers to achieve full sustainability certification by 2030, ensuring every grape meets rigorous environmental standards for biodiversity, soil health, water stewardship, and energy efficiency. Jacob’s Creek revolutionized accessible wine with its 1973 Claret (a Shiraz-Cabernet-Malbec blend), designed as a fruit-forward, affordable red. This wine became a global phenomenon, growing from 18,000 cases in its first year to 150,000 within a decade.Under Chief Winemaker Dan Swincer (since 2018), the focus remains on democratizing high-quality wines through accessible pricing and varietal clarity.The team emphasizes sustainability and innovation, blending traditional techniques with modern styles like chillable reds and barrel-finished wines.